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~person:"Roy, Subhadip"
~subject:"Consumer behaviour"
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Roy, Subhadip
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Industrial marketing management : the international journal for industrial and high-tech firms
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The olfactory experience (in retail) scale : construction, validation and generalization
Roy, Subhadip
;
Singh, Priyanka
- In:
Journal of service management
34
(
2023
)
3
,
pp. 403-432
Persistent link: https://www.econbiz.de/10014337975
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2
Service quality versus service experience : an empirical examination of the consequential effects in B2B services
Roy, Subhadip
;
Sreejesh, S.
;
Bhatia, Sandhya
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 52-69
Persistent link: https://www.econbiz.de/10012127978
Saved in:
3
VISUALSCAPE : a scale to measure visuel experience in retailing
Bagdare, Shilpa
;
Roy, Subhadip
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 272-287
Persistent link: https://www.econbiz.de/10011628472
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