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~person:"Sääksjärvi, Maria"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
New product development
5
Produktentwicklung
5
Consumer behaviour
3
Innovation
2
Ambiguity
1
Ankündigungseffekt
1
Announcement effect
1
China
1
Comparison
1
Congruence vs complementarity
1
Curiosity
1
Erfolgsfaktor
1
Feature addition vs deletion
1
Feature fit
1
Firm performance
1
Hedonic vs utilitarian
1
Innovation management
1
Innovationsmanagement
1
Marketing
1
Measurement
1
Messung
1
Motivation
1
Newness
1
Perception
1
Preannouncements
1
Purchase intention
1
Rumors
1
Success factor
1
Theorie
1
Theory
1
USA
1
United States
1
Unternehmenserfolg
1
Vergleich
1
Wahrnehmung
1
cannibalization
1
cost leadership
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differentiation
1
local versus nonlocal firms
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Sääksjärvi, Maria
Gázquez-Abad, Juan Carlos
11
Dahl, Darren W.
10
Martínez-López, Francisco J.
10
Van Den Bulte, Christophe
8
Hoeffler, Steve
7
Füller, Johann
6
Hippel, Eric von
6
Iyengar, Radha
6
Chao, Chih-Wei
5
Fuchs, Christoph
5
Herstatt, Cornelius
5
Matzler, Kurt
5
Zhao, Min
5
Brem, Alexander
4
Derval, Diana
4
Heidenreich, Sven
4
Helmers, Christian
4
Hennig-Thurau, Thorsten
4
Krishnan, Pramila
4
Lowe, Ben
4
Patnam, Manasa
4
Reid, Mike
4
Schreier, Martin
4
Bilgram, Volker
3
Cao, Ruiqing
3
Choi, Jeonghye
3
De Jong, Jeroen P. J.
3
Gasparin, Marta
3
Hasan, Md. Rajibul
3
Helm, Roland
3
Homburg, Christian
3
Hou, Yuansi
3
Katsumata, Sotaro
3
Klink, Richard R.
3
Nanda, Ramana
3
Ogawa, Susumu
3
Spann, Martin
3
Truong, Yann
3
Valente, Thomas W.
3
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European journal of innovation management : EJIM
2
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
3
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1
Feature fit : the role of congruence and complementarity when adding versus deleting features from products
Gattol, Valentin
;
Sääksjärvi, Maria
;
Gill, Tripat
; …
- In:
European journal of innovation management : EJIM
19
(
2016
)
4
,
pp. 589-607
Persistent link: https://www.econbiz.de/10011603611
Saved in:
2
Assessing multifunctional innovation adoption via an integrative model
Sääksjärvi, Maria
;
Samiee, Saeed
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 717-735
Persistent link: https://www.econbiz.de/10009381726
Saved in:
3
The development of a scale to measure consumer doubt toward new products
Sääksjärvi, Maria
;
Morel, Kaj P. N.
- In:
European journal of innovation management : EJIM
13
(
2010
)
3
,
pp. 272-293
Persistent link: https://www.econbiz.de/10008654397
Saved in:
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