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~person:"Schreier, Martin"
~type_genre:"Article in journal"
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Search: subject:"product development"
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New product development
9
Produktentwicklung
9
Customer integration
6
Innovation
6
Innovation management
6
Innovationsmanagement
6
Kundenintegration
6
Consumer behaviour
4
Crowdsourcing
4
Konsumentenverhalten
4
Product design
3
Produktgestaltung
3
Beziehungsmarketing
2
Relationship marketing
2
Social Web
2
Social web
2
crowdsourcing
2
new products
2
user design
2
user innovation
2
Business start-up
1
Children
1
Co-creation
1
Creativity
1
Crowdfunding
1
Idea generation
1
Kinder
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Knowledge transfer
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Kreativität
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Market performance
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Mass Customization
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Mass customization
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Open Source
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Open source
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Performance measurement
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Performance-Messung
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Signalling
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Unternehmensgründung
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User design
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Article
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Article in journal
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9
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English
9
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Schreier, Martin
Calantone, Roger J.
32
Brem, Alexander
29
Di Benedetto, C. Anthony
25
Griffin, Abbie
16
Herstatt, Cornelius
16
Hultink, Erik J.
16
Song, Michael
16
Haapasalo, Harri
13
Dahl, Darren W.
12
Dayan, Mumin
12
Dell'Era, Claudio
12
Gassmann, Oliver
12
O'Cass, Aron
12
Rubera, Gaia
12
Simms, Chris
12
Van Den Bulte, Christophe
12
Akgün, Ali E.
11
Barczak, Gloria
11
Brettel, Malte
11
Cooper, Robert G.
11
Frishammar, Johan
11
Füller, Johann
11
Griffith, David A.
11
Schweitzer, Fiona Maria
11
Stock-Homburg, Ruth
11
Yan, Tingting
11
Carbonell, Pilar
10
De Jong, Jeroen P. J.
10
Lager, Thomas
10
Zhou, Kevin Zheng
10
Bouncken, Ricarda B.
9
Goffin, Keith
9
Heidenreich, Sven
9
Iyengar, Radha
9
Keskin, Halit
9
Kort, Peter M.
9
Lakemond, Nicolette
9
Langerak, Fred
9
Millson, Murray R.
9
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The journal of product innovation management : an international publication of the Product Development & Management Association
3
Management science : journal of the Institute for Operations Research and the Management Sciences
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
9
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1
The signal value of crowdfunded products
Acar, Oguz Ali
;
Dahl, Darren W.
;
Fuchs, Christoph
; …
- In:
Journal of marketing research
58
(
2021
)
4
,
pp. 644-661
Persistent link: https://www.econbiz.de/10012593934
Saved in:
2
Integrating problem solvers from analogous markets in new product ideation
Franke, Nikolaus
;
Poetz, Marion K.
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
60
(
2014
)
4
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10010347735
Saved in:
3
The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko
;
Schreier, Martin
;
Fuchs, Christoph
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
Saved in:
4
Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.
;
Fuchs, Christoph
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
Saved in:
5
User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
Saved in:
6
The value of crowdsourcing : can users really compete with professionals in generating new product ideas?
Poetz, Marion K.
;
Schreier, Martin
- In:
The journal of product innovation management : an …
29
(
2012
)
2
,
pp. 245-256
Persistent link: https://www.econbiz.de/10009504621
Saved in:
7
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
8
Customer empowerment in new
product
development
Fuchs, Christoph
;
Schreier, Martin
- In:
The journal of product innovation management : an …
28
(
2011
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10008822522
Saved in:
9
Why customers value self-designed products : the importance of process effort and enjoyment
Franke, Nikolaus
;
Schreier, Martin
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1020-1031
Persistent link: https://www.econbiz.de/10008736803
Saved in:
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