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~person:"Spanjol, Jelena"
~subject:"USA"
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New product development
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Spanjol, Jelena
Calantone, Roger J.
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Im, Subin
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Journal of marketing
1
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ECONIS (ZBW)
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1
The interplay of customer and product innovation dynamics : an exploratory study
Bohlmann, Jonathan D.
;
Spanjol, Jelena
;
Qualls, William J.
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 228-244
Persistent link: https://www.econbiz.de/10009723190
Saved in:
2
How many and what kind? : the role of strategic orientation in new product ideation
Spanjol, Jelena
;
Qualls, William J.
;
Rosa, Jose Antonio
- In:
The journal of product innovation management : an …
28
(
2011
)
2
,
pp. 236-250
Persistent link: https://www.econbiz.de/10008933438
Saved in:
3
Innovation's effect on firm value and risk : insights from consumer packaged goods
Sorescu, Alina B.
;
Spanjol, Jelena
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10003684147
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