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~person:"Svensson, Göran"
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Search: subject:"Relationship marketing"
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Beziehungsmarketing
30
Relationship marketing
30
Lieferantenmanagement
22
Supplier relationship management
22
Customer satisfaction
19
Kundenzufriedenheit
19
Confidence
16
Vertrauen
16
B-to-B-Marketing
11
Business-to-business marketing
11
commitment
10
satisfaction
10
trust
9
Arbeitszufriedenheit
8
Job satisfaction
8
relationship marketing
7
Selling
6
Verkauf
6
coordination
6
Norway
5
Norwegen
5
Satisfaction
5
South Africa
5
Südafrika
5
Trust
5
continuity
5
cooperation
5
Commitment
4
Dienstleistungsqualität
4
Economic satisfaction
4
KMU
4
SME
4
Salespeople
4
Service quality
4
Verkaufspersonal
4
Zufriedenheit
4
business relationships
4
Canada
3
Dienstleistungssektor
3
Finland
3
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31
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30
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30
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English
30
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Author
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Svensson, Göran
Bruhn, Manfred
113
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Hollebeek, Linda D.
45
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
41
Gil Saura, Irene
38
Mattila, Anna S.
37
Hippner, Hajo
33
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Thaichon, Park
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Evanschitzky, Heiner
29
Töpfer, Armin
29
Georgi, Dominik
28
Grewal, Dhruv
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Grönroos, Christian
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Kleinaltenkamp, Michael
26
Wieseke, Jan
26
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The journal of business & industrial marketing
5
International journal of procurement management
4
Journal of business-to-business marketing
4
International journal of business excellence
3
International journal of business excellence : IJBEX
2
Marketing intelligence & planning
2
African journal of economic and management studies : AJEMS
1
European business review
1
International Journal of Logistics Economics and Globalisation
1
International journal of business governance and ethics : IJBGE
1
International journal of contemporary hospitality management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of logistics economics and globalisation
1
Journal of business research : JBR
1
Journal of contemporary marketing science
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
South African journal of economic and management sciences
1
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ECONIS (ZBW)
30
RePEc
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
Saved in:
3
The antecedents and outcomes of micro-enterprise business banking customers' relationship satisfaction
Merwe, Michelle Caroline van der
;
Mostert, Pierre
; …
- In:
Journal of business-to-business marketing
31
(
2024
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10014514694
Saved in:
4
The impact of the relationship commitment and customer integration on supply chain performance
Ruzo-Sanmartín, Emilio
;
Abousamra, Alaa Abdelaziz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10014227519
Saved in:
5
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
Saved in:
6
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos
;
Padin, Carmen
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
Saved in:
7
Virtue ethics in buyer-supplier relationships : a South African study
Mpinganjira, Mercy
;
Roberts-Lombard, Mornay
;
Svensson, …
- In:
International journal of business governance and ethics …
15
(
2021
)
3
,
pp. 285-302
Persistent link: https://www.econbiz.de/10012596413
Saved in:
8
META-RELQUAL in business relationships : a sales perspective
Høgevold, Nils M.
;
Svensson, Göran
;
Mostert, Pierre
; …
- In:
International journal of business excellence : IJBEX
23
(
2021
)
4
,
pp. 472-497
Persistent link: https://www.econbiz.de/10012514080
Saved in:
9
Antecedents and outcomes of satisfaction in buyer-supplier relationships in South Africa : a replication study
Roberts-Lombard, Mornay
;
Mpinganjira, Mercy
;
Svensson, …
- In:
South African journal of economic and management sciences
20
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011778254
Saved in:
10
A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Rodríguez, Rocío
;
Høgevold, Nils
;
Otero-Neira, Carmen
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 180-194
Persistent link: https://www.econbiz.de/10012797127
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