//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Swoboda, Bernhard"
~subject:"Global corporate and product brands"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"structural equation modeling"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Global corporate and product brands
Cross-national research
4
Multilevel structural equation modeling
4
Brand management
2
Consumer behaviour
2
Country development
2
Endorsed branding strategy
2
Globalisierung
2
Globalization
2
International marketing
2
Internationales Marketing
2
Konsumentenverhalten
2
Markenführung
2
National culture
2
Nationalkultur
2
Structural equation model
2
Strukturgleichungsmodell
2
Sub-branding
2
Welt
2
World
2
Beziehungsmarketing
1
Brand image
1
Corporate reputation
1
Cross-cultural research
1
Cultural identity
1
Firmenimage
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Institutional theory
1
Kulturelle Identität
1
Markenimage
1
Multilevel mediation structural equation modeling
1
Multinationales Unternehmen
1
Perceived brand globalness
1
Perceived customer orientation
1
Perceived firm innovativeness
1
Relationship marketing
1
Reputation
1
Transnational corporation
1
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article
1
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
2
Author
All
Swoboda, Bernhard
Sinning, Carolina
2
Published in...
All
Management International Review
1
Management international review : MIR ; journal of international business
1
Source
All
ECONIS (ZBW)
1
EconStor
1
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management International Review
61
(
2021
)
4
,
pp. 563-598
multilevel mediation
structural
equation
modeling
with cross-level interactions to analyze the typical direct and indirect …
Persistent link: https://www.econbiz.de/10014501436
Saved in:
2
Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
61
(
2021
)
4
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012657849
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->