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~person:"Swoboda, Bernhard"
~subject:"Transnational corporation"
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Management international review : MIR ; journal of international business
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Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
61
(
2021
)
4
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012657849
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