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~person:"Trott, Paul"
~subject:"Absorptive capacity"
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Absorptive capacity
Produktentwicklung
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Trott, Paul
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European journal of marketing : EJM
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Conceptualising the management of packaging within new
product
development
: a grounded investigation in the UK fast moving consumer goods industry
Simms, Chris
;
Trott, Paul
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2009-2032
Persistent link: https://www.econbiz.de/10010461817
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