Krishnan, V.; Ulrich, Karl T. - In: Management Science 47 (2001) 1, pp. 1-21
This paper is a review of research in product development, which we define as the transformation of a market … landscape. We focus on product development projects within a single firm. We also devote our attention to the development of … product development at the fundamental decisions that are made by intention or default. In doing so, we adopt the perspective …