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~person:"Van Den Bulte, Christophe"
~subject:"Advertising"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Why the Generalized Bass Model leads to odd optimal advertising policies
Fruchter, Gila E.
;
Van Den Bulte, Christophe
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 218-230
Persistent link: https://www.econbiz.de/10009376046
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