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~person:"Van Den Bulte, Christophe"
~subject:"Markteintritt"
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Markteintritt
New product development
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Produktentwicklung
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Social network
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Consumer behaviour
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Innovation diffusion
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social contagion
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social networks
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social status
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Van Den Bulte, Christophe
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Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
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Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2011
Persistent link: https://www.econbiz.de/10009356151
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2
New product diffusion with social attraction and repulsion
Bakshi, Nitin
;
Hosanagar, Kartik
;
Van Den Bulte, Christophe
-
2011
Persistent link: https://www.econbiz.de/10009356632
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