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~person:"Van Den Bulte, Christophe"
~subject:"Meinung"
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Search: subject:"product development"
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Meinung
New product development
16
Produktentwicklung
16
Social network
13
Soziales Netzwerk
13
Consumer behaviour
8
Innovation diffusion
8
Innovationsdiffusion
8
Konsumentenverhalten
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Ansteckungseffekt
5
Contagion effect
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Duration analysis
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Opinion
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Social Web
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Social status
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Social web
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Sozialer Status
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Statistische Bestandsanalyse
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USA
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United States
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Viral marketing
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Virales Marketing
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Marketing management
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Marketingmanagement
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Medical device
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Medizinprodukt
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Theorie
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Theory
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social contagion
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social networks
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Market entry
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Marketing theory
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Marketingtheorie
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Markteintritt
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Social group
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social status
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Van Den Bulte, Christophe
Iyengar, Radha
4
Valente, Thomas W.
4
Aral, Sinan
1
Blazevic, Vera
1
Eichert, John
1
Fox, Stephen
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Gatzweiler, Alexandra
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Gibbert, Michael
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Godes, David
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Hassan, Salah S.
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Möller, Michael
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
GfK marketing intelligence review : Marketingforschung für die Praxis
1
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ECONIS (ZBW)
4
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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
2
Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
Saved in:
3
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
4
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
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