//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Van Den Bulte, Christophe"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"product development"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
New product development
16
Produktentwicklung
16
Social network
13
Soziales Netzwerk
13
Consumer behaviour
8
Innovation diffusion
8
Innovationsdiffusion
8
Konsumentenverhalten
8
Ansteckungseffekt
5
Contagion effect
5
Duration analysis
4
Meinung
4
Opinion
4
Social Web
4
Social status
4
Social web
4
Sozialer Status
4
Statistische Bestandsanalyse
4
USA
4
United States
4
Virales Marketing
4
Marketing management
3
Marketingmanagement
3
Medical device
3
Medizinprodukt
3
Theorie
3
Theory
3
social contagion
3
social networks
3
Market entry
2
Marketing theory
2
Marketingtheorie
2
Markteintritt
2
Social group
2
Soziale Gruppe
2
social status
2
Absatz
1
Advertising
1
Ausgaben
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
2
Book / Working Paper
2
Type of publication (narrower categories)
All
Arbeitspapier
2
Article in journal
2
Aufsatz in Zeitschrift
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Language
All
English
4
Author
All
Van Den Bulte, Christophe
Libai, Barak
3
Peres, Renana
3
Cheema, Amar
2
Goldenberg, Jacob
2
Hennig-Thurau, Thorsten
2
Moldovan, Sarit
2
Muller, Eitan
2
Abedi, Vahideh Sadat
1
Aksoy, Lerzan
1
Andreassen, Tor W.
1
Armenia, Stefano
1
Aslani, Shirin
1
Baker, Andrew M.
1
Bakshi, Nitin
1
Bardy, Roland
1
Baudier, Patricia
1
Baum, Daniela
1
Berger, Jonah
1
Berman, Oded
1
Bigdellou, Saeide
1
Brem, Alexander
1
Buoye, Alexander
1
Chatterjee, Patrali
1
Chattopadhyay, Amitava
1
Chattopadhyay, Amitiva
1
Chaudhuri, Malika
1
Chen, Kejia
1
Chen, Kuanchin
1
Choi, Yung Kyun
1
Chu, Xuening
1
Cooil, Bruce
1
Cui, Geng
1
Dahlén, Micael
1
Dai, Xin
1
Delre, Sebastiano A.
1
Donthu, Naveen
1
Du, Qianzhou
1
Eichert, John
1
Fainmesser, Italy P.
1
more ...
less ...
Published in...
All
Working papers / Wharton School, University of Pennsylvania / Marketing
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
New product diffusion with social attraction and repulsion
Bakshi, Nitin
;
Hosanagar, Kartik
;
Van Den Bulte, Christophe
-
2011
Persistent link: https://www.econbiz.de/10009356632
Saved in:
2
When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana
;
Van Den Bulte, Christophe
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
Saved in:
3
Non-monotonic status effects in new product adoption : theory and evidence of middle-status anxiety and middle-status conformity
Hu, Yansong
;
Van Den Bulte, Christophe
-
2012
Persistent link: https://www.econbiz.de/10009503895
Saved in:
4
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->