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~person:"Van Den Bulte, Christophe"
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Search: subject:"product development"
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New product development
16
Produktentwicklung
16
Social network
13
Soziales Netzwerk
13
Consumer behaviour
8
Innovation diffusion
8
Innovationsdiffusion
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social contagion
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social networks
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social status
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Van Den Bulte, Christophe
Herstatt, Cornelius
91
Brem, Alexander
37
Di Benedetto, C. Anthony
34
Calantone, Roger J.
33
Taha, Zahari
29
Ahmed, Shamsuddin
28
Cooper, Robert G.
27
Ale Ebrahim, Nader
24
Griffin, Abbie
24
Trott, Paul
22
Di Benedetto, Anthony
21
Eppinger, Steven D.
21
Gassmann, Oliver
21
Hultink, Erik J.
21
Lüthje, Christian
21
Song, Michael
21
Ulrich, Karl T.
21
Kahn, Kenneth B.
20
Verworn, Birgit
20
Haapasalo, Harri
19
Hippel, Eric von
19
Dahl, Darren W.
18
Lynn, Gary
18
Wu, Jie
18
Dayan, Mumin
17
Keskin, Halit
17
Sosa, Manuel
17
Dawid, Herbert
16
Dell'Era, Claudio
16
Kort, Peter M.
16
Leifer, Larry
16
Tiwari, Rajnish
16
Barczak, Gloria
15
Homburg, Christian
15
Nagahira, Akio
15
Ofek, Elie
15
Brettel, Malte
14
Bullinger, Hans-Jörg
14
Ernst, Holger
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Working papers / Wharton School, University of Pennsylvania / Marketing
4
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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MSI reports : working paper series
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ECONIS (ZBW)
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11
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
12
Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
Saved in:
13
Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.
;
Fowler, James H.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
Saved in:
14
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
15
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
Saved in:
16
Why the Generalized Bass Model leads to odd optimal advertising policies
Fruchter, Gila E.
;
Van Den Bulte, Christophe
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 218-230
Persistent link: https://www.econbiz.de/10009376046
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