Herstatt, Cornelius; Verworn, Birgit - 2000
In a study of New Product Development (NPD) projects, the fuzzy front end of innovation is explored. The New Product … success of New Product Development: a direct impact and an indirect impact by influencing the next stage of the NPD process, i … Development process is a multistage process. Therefore, the study examines two sorts of impact that the fuzzy front end has on the …