Herstatt, Cornelius; Verworn, Birgit - 2000 - [Elektronische Ressource]
In a study of New Product Development (NPD) projects, the fuzzy front end of innovation is explored. The New Product … success of New Product Development: a direct impact and an indirect impact by influencing the next stage of the NPD process, i … researchers to carry out further studies regarding the fuzzy front end. -- New Product Development , fuzzy front end …