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~person:"Vrontis, Demetris"
~subject:"Markenführung"
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Markenführung
Innovation
35
Innovation management
34
Innovationsmanagement
34
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29
Marketingmanagement
29
Strategisches Management
26
Beziehungsmarketing
25
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25
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Vrontis, Demetris
Burmann, Christoph
116
Esch, Franz-Rudolf
106
Baumgarth, Carsten
76
Melewar, T. C.
71
Keller, Kevin Lane
56
Balmer, John M. T.
45
Huber, Frank
42
Meffert, Heribert
42
Ahlert, Dieter
41
De Chernatony, Leslie
41
Bang, Nguyen
38
Bruhn, Manfred
38
Loureiro, Sandra Maria Correia
37
Phau, Ian
36
Merrilees, Bill
35
Foroudi, Pantea
33
Fournier, Susan
33
Bauer, Hans H.
32
Uggla, Henrik
32
Wiedmann, Klaus-Peter
31
Ind, Nicholas
29
Schmidt, Holger J.
29
Romaniuk, Jenni
28
Sattler, Henrik
28
Gupta, Suraksha
27
Guzman, Francisco
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Christodoulides, George
26
Kernstock, Joachim
25
Schroeder, Jonathan E.
25
Tomczak, Torsten
25
Veloutsou, Cleopatra
25
Diamantopoulos, Adamantios
24
Iglesias, Oriol
24
Park, C. Whan
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
24
Han, Heesup
23
Langner, Tobias
23
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Journal for global business advancement : JGBA
3
Journal of transnational management : the official journal of the International Management Development Association
3
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Global business & economics review
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of organizational analysis
1
Journal of Asia Business Studies
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
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The journal of services marketing
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ECONIS (ZBW)
22
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1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
4
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
5
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
6
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
7
A nation brand development framework : the stakeholders' perspective
Abdalmajid, Jilan
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of Asia Business Studies
17
(
2023
)
5
,
pp. 992-1018
Persistent link: https://www.econbiz.de/10014432785
Saved in:
8
Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products
Iazzi, Antonio
;
Vrontis, Demetris
;
Trio, Oronzo
; …
- In:
Journal of transnational management : the official …
21
(
2016
)
2
,
pp. 84-98
Persistent link: https://www.econbiz.de/10011527144
Saved in:
9
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
10
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
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