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~person:"Vrontis, Demetris"
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Innovation
35
Innovation management
34
Innovationsmanagement
34
Marketing management
29
Marketingmanagement
29
Strategisches Management
26
Beziehungsmarketing
25
Relationship marketing
25
Strategic management
25
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
22
Knowledge management
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Markenführung
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Wissensmanagement
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KMU
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SME
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Welt
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Vrontis, Demetris
Weber, Jürgen
434
Bruhn, Manfred
420
Fabozzi, Frank J.
321
Homburg, Christian
305
Meffert, Heribert
293
Becker, Wolfgang
271
Van Reenen, John
267
Corsten, Hans
256
Bloom, Nicholas
252
Wildemann, Horst
252
Wright, Mike
249
Horváth, Péter
236
Cheng, T. C. E.
227
Herstatt, Cornelius
226
McAleer, Michael
220
Van Wassenhove, Luk N.
208
Scheer, August-Wilhelm
199
Choi, Tsan-Ming
193
Mitchell, Olivia S.
192
Audretsch, David B.
191
Burmann, Christoph
191
Schaltegger, Stefan
184
Esch, Franz-Rudolf
181
Gleich, Ronald
180
Albach, Horst
179
Gassmann, Oliver
178
Krcmar, Helmut
178
Ahlert, Dieter
177
Pond, George A.
176
Pepels, Werner
175
Schäffer, Utz
175
Kotler, Philip
174
Budhwar, Pawan S.
173
Nijkamp, Peter
172
Becker, Jörg
171
Eichengreen, Barry
170
Gunasekaran, Angappa
170
Hall, Bronwyn H.
170
Schewe, Gerhard
170
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Journal of business research : JBR
17
Journal for global business advancement : JGBA
13
International marketing review
10
Journal of transnational management : the official journal of the International Management Development Association
7
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
7
World review of entrepreneurship, management and sustainable development
7
Global business & economics review
6
Journal for international business and entrepreneurship development
5
Management decision
5
Technological forecasting & social change : an international journal
5
Palgrave studies in cross-disciplinary business research, in asscociation with Euromed Academy of Business
4
Springer eBook Collection
4
The annals of business research
4
Competitiveness review : CR
3
Cross cultural management : an international journal
3
International journal of managerial and financial accounting : IJMFA
3
International journal of organizational analysis
3
Journal for international business and entrepreneurship development : JIBED
3
Journal of international management
3
The journal of brand management : an international journal
3
Business models for strategic innovation : cross-functional perspectives
2
Economic research
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovative business practices : prevailing a turbulent era
2
International journal of globalisation and small business : IJGSB
2
International journal of human resource management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
International studies of management and organization
2
Journal of Asia Business Studies
2
Journal of customer behaviour
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of intellectual capital
2
Journal of promotion management : JPM
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
The journal of product & brand management
2
Thunderbird international business review
2
Accounting, auditing & accountability journal
1
Competitiveness Review
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ECONIS (ZBW)
187
BASE
1
RePEc
1
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181
A critical evaluation of strategic market entry theories and practices : the case of Hewlett-Packard
Vrontis, Demetris
;
Thrassou, Alkis
;
Wei, Chia-Hung
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
1/2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10003855291
Saved in:
182
Human resource
management
- practices, performance and strategy in the Italian hotel industry
Bresciani, Stefano
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
World Review of Entrepreneurship, Management and …
8
(
2012
)
4
,
pp. 405-423
The aim of this paper is to study the relationship between human resource
management
(HRM) and organisational …
Persistent link: https://www.econbiz.de/10010670074
Saved in:
183
Wine business in a changing competitive environment : strategic and financial choices of Campania wine firms
Rossi, Matteo
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of business and globalisation : IJBG
8
(
2012
)
1
,
pp. 112-130
Persistent link: https://www.econbiz.de/10009426272
Saved in:
184
The increasing dynamics between consumers, social groups and brands
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 404-419
Persistent link: https://www.econbiz.de/10009659820
Saved in:
185
Italian wine firms : strategic branding and financial performance
Vrontis, Demetris
;
Thrassou, Alkis
;
Rossi, Matteo
- In:
International journal of organizational analysis
19
(
2011
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10009507711
Saved in:
186
Green marketing and consumer behavior : the case of gasoline products
Singh, Satyendra K.
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of transnational management : the official …
16
(
2011
)
2
,
pp. 84-106
Persistent link: https://www.econbiz.de/10009266817
Saved in:
187
Special issue: International branding and marketing communications
Vrontis, Demetris
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003771435
Saved in:
188
The marketing implications of the "undesired self"; the case of Chinese Y-generation
Thrassou, Alkis
;
Vrontis, Demetris
;
Ho, Ching-wei
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 390-408
Persistent link: https://www.econbiz.de/10003771467
Saved in:
189
Internet marketing by SMEs : towards enhanced competitveness and internationalisation of professional services
Thrassou, Alkis
;
Vrontis, Demetris
- In:
International journal of internet marketing and …
4
(
2007/08
)
2/3
,
pp. 241-261
Persistent link: https://www.econbiz.de/10003652419
Saved in:
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