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~person:"Wrigley, Cara"
~subject:"Product design"
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Wrigley, Cara
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Journal of international consumer marketing
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ECONIS (ZBW)
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An approach to integrating market research with customer insights through the development of IoT products
Straker, Karla
;
Mosely, Genevieve
;
Wrigley, Cara
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10012515187
Saved in:
2
Designing a dangerous unicorn : lessons from the Theranos case
Straker, Karla
;
Peel, Sean
;
Nusem, Erez
;
Wrigley, Cara
- In:
Business horizons
64
(
2021
)
4
,
pp. 525-536
Persistent link: https://www.econbiz.de/10012590517
Saved in:
3
Implementing design thinking : understanding organizational conditions
Wrigley, Cara
;
Nusem, Erez
;
Straker, Karla
- In:
California management review
62
(
2020
)
2
,
pp. 125-143
Persistent link: https://www.econbiz.de/10012214586
Saved in:
4
Design and a deep customer insight approach to innovation
Price, Rebecca
;
Wrigley, Cara
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 92-105
Persistent link: https://www.econbiz.de/10011459996
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