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Who Provides Information Matters: The Role of Source Credibility on US Consumers’ Beef Brand Choices
Dentoni, Domenico
;
Tonsor, Glynn T.
;
Calantone, Roger J.
; …
-
2011
representative sample of 460 US consumers and analyzed through
structural
equation
modeling
. The results show that credibility …
Persistent link: https://www.econbiz.de/10009444571
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