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~source:"base"
~subject:"Brand position"
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A method is proposed for decomposing the decision making process based on risk factors in product development (e.g
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Can all brands innovate in the same way? A typology of brand position and innovation effort
Beverland, M
;
Napoli, J
;
Farrelly, F
-
2010
the branding and new
product
development
literature in several ways. It illustrates that differently positioned brands …
Persistent link: https://www.econbiz.de/10009481495
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