Grebitus, Carola; Colson, Gregory; Menapace, Luisa; … - 2010
a survey of pork shoppers at the point of sale of five food retailers in Germany. Participants engaged in both a … hypothetical survey eliciting evaluations of the importance of different pork attributes and a series of questions related to their … give evidence that there is a strong, but not perfect, degree of agreement between hypothetical survey responses and actual …