KRISHNA, CHIMATA MURALI; RAY, PRADIP KUMAR - In: International Journal of Innovation and Technology … 09 (2012) 04, pp. 1250030-1
Many researchers and industrial professionals recognize new product development (NPD) as a potential alternative for … to the capability of a firm in new product development. However, it is necessary to quantify these factors and variables … functions of new product development. In each of the selected function, the variables which contribute to NPD capability are …