B, Kamaladevi - In: Romanian Economic Journal 12 (2009) 34, pp. 31-60
“customer experience” actually means. Customer Experience Management is a strategy that focuses the operations and processes of … exchange between the retailer and its customers. The goal of customer experience management is to move customers from satisfied … Management, Location, Advertising, Packaging & labeling, Service Mix, and Atmosphere) to deliver a superior customer experience …