Galli, Brian J. - In: International Journal of Applied Logistics (IJAL) 8 (2018) 2, pp. 69-85
new product development. The study reveals some of the challenges associated with implementing the systems theory in new … product development for these companies. This area of study holds promise for continued future research. However, there are …This is a case study concerning technology start-up companies involved in systems thinking during new product …