Zahiri, Sepideh; El-Gohary, Hatem; Hussain, Javed - In: International Journal of Customer Relationship … 9 (2018) 2, pp. 33-61
This article describes how although the internet has become a significant platform for the advancement of marketing … internet marketing in developing countries, specifically in the Middle East area, and more particularly in Iran. Previous … studies investigated internet marketing adoption and acceptance extensively, by employing different theories of new technology …