Garg, Lalit; Roumieh, Ahmad; Gupta, Vipul; Singh, Gurparkash - In: Journal of Global Information Management (JGIM) 26 (2018) 4, pp. 67-91
customers and retain the existing ones by critically evaluating the viability of e-marketing strategies for promoting Islamic … banking. A set of recommendations are also provided to support all Islamic Banks in the development of an e-marketing strategy. …