Pei, Yilei; Xue, Wanxin; Li, Dandan; Su, Yong - In: Journal of Electronic Commerce in Organizations (JECO) 14 (2016) 1, pp. 24-33
experience, and B2C E-commerce enterprises make no exception. The good customer experience can promote customers' perception of … factors of customer experience of B2C E-commerce enterprises, such as website usefulness, website ease of use, transaction … costs, customer involvement and Internet word of mouth; establishes the model of customer experience of B2C E …