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~subject:"Advertising effects"
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Advertising effects
Wirtschaftlichkeit
2,250
Economic effectiveness
1,395
Cost-effectiveness analysis
1,311
Kosten-Wirksamkeits-Analyse
1,295
Theorie
1,154
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1,135
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881
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811
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748
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741
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727
effectiveness
687
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441
Effectiveness
429
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424
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423
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400
aid effectiveness
396
Kosten-Nutzen-Analyse
359
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330
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329
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319
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306
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295
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cost-effectiveness
281
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244
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238
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238
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238
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235
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3
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234
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1
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Lewis, Randall A.
6
Johnson, Garrett A.
5
Becker, Maren
3
Choe, Yeongbae
3
Fesenmaier, Daniel R.
3
Gijsenberg, Maarten J.
3
Guitart, Ivan A.
3
Hartnett, Nicole
3
Hutter, Katharina
3
Martín-Santana, Josefa D.
3
Reiley, David H.
3
Reinares-Lara, Eva
3
Romaniuk, Jenni
3
Stienmetz, Jason L.
3
Wu, Linwan
3
Abou Nabout, Nadia
2
Ali, Mazhar
2
Beal, Virginia
2
Belanche, Daniel
2
Bellman, Steven
2
Bigné Alcañiz, J. Enrique
2
Bijmolt, Tammo H. A.
2
Bruce, Norris I.
2
Chan, Kara
2
Danaher, Peter J.
2
Diehl, Sandra
2
Dodoo, Naa Amponsah
2
Flavián Blanco, Carlos
2
Fossen, Beth L.
2
Grigaliunaite, Viktorija
2
Hervet, Guillaume
2
Kim, Dong Hoo
2
Kim, Kacy K.
2
Kim, Soojin
2
Lei, Yueqiu
2
Lekakos, George
2
Li, Huajun
2
Malik, Garima
2
McNaught, Angela
2
Méndez Suárez, Mariano
2
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Journal of marketing communications
18
International journal of advertising : the review of marketing communications
13
International journal of advertising : the quarterly review of marketing communications
10
Journal of promotion management : JPM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business research : JBR
7
European journal of marketing : EJM
6
International journal of internet marketing and advertising : IJIMA
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of consumer studies
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Australasian marketing journal
3
International journal of market research
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Quantitative marketing and economics : QME
3
Simon Business School working paper
3
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International review on public and non-profit marketing
2
Journal of Asia Pacific business
2
Journal of business ethics : JOBE
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of global marketing
2
Journal of international consumer marketing
2
Journal of retailing
2
Journal of travel and tourism marketing
2
Journal of vacation marketing
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Scientific Annals of Economics and Business
2
Services marketing quarterly
2
Simon Business School Working Paper
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of consumer marketing
2
Tourism management : research, policies, practice
2
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ECONIS (ZBW)
235
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1
Influencer marketing
effectiveness
: giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
3
Is VR always better for destination marketing? : comparing different media and styles
Griffin, Tom
;
Guttentag, Daniel
;
Lee, Seung Hwan Mark
; …
- In:
Journal of vacation marketing
29
(
2023
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014246955
Saved in:
4
How songs from growing up and viewers' attachment styles affect video ads'
effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
5
Message framing, non-conscious perception and
effectiveness
in non-profit advertising : contribution by neuromarketing research
Martinez-Levy, Ana C.
;
Rossi, Dario
;
Cartocci, Giulia
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 53-75
Persistent link: https://www.econbiz.de/10013168394
Saved in:
6
Emotional appeals
effectiveness
in enhancing charity digital advertisements
Yousef, Murooj
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
; …
- In:
Journal of philanthropy and marketing
27
(
2022
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013460864
Saved in:
7
May I have your attention, please? : an investigation on opening
effectiveness
in e-mail marketing
Chaparro-Peláez, Julián
;
Hernández-García, Ángel
; …
- In:
Review of managerial science : RMS
16
(
2022
)
7
,
pp. 2261-2284
Persistent link: https://www.econbiz.de/10013457820
Saved in:
8
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement
effectiveness
: a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
9
Sustainability advertising : literature review and framework for future research
Rathee, Shelly
;
Milfeld, Tyler
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
Saved in:
10
The impact of brand equity on conversion behavior in the use of personal banking services : case study of commercial banks in Vietnam
Thi Thu Cuc Nguyen
- In:
Journal of risk and financial management : JRFM
14
(
2021
)
8
,
pp. 1-14
, competitive advertising
effectiveness
and loyalty of customers act as intermediary factors. On that basis, the study makes a …
Persistent link: https://www.econbiz.de/10012626377
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