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~subject:"Brand management"
~type_genre:"Conference proceedings"
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13.11.1990
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Ailawadi, Kusum L.
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Yagüe Guillén, María Jésus
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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Advances in national brand and private label marketing : fourth international conference, 2017
Martínez-López, Francisco J.
(
ed.
); …
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International Conference on Research on National Brand …
-
2017
Persistent link: https://www.econbiz.de/10011664011
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