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~subject:"Brand management"
~type_genre:"Konferenzbeitrag"
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Brand management
Supply chain
381
Lieferkette
380
Innovation
249
Theory
240
Theorie
239
Corporate Social Responsibility
231
Corporate social responsibility
230
Innovation management
191
Innovationsmanagement
191
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176
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174
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171
Qualitätsmanagement
170
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167
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167
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139
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139
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136
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135
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134
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133
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133
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132
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118
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118
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117
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117
Markenführung
114
Strategic management
114
Strategisches Management
113
Firm performance
108
Nachhaltigkeit
108
Unternehmenserfolg
108
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105
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105
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7
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Konferenzbeitrag
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9,968
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9,968
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2,357
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2,357
Hochschulschrift
621
Graue Literatur
489
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489
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447
Case study
437
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437
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378
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378
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300
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299
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248
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114
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104
Konferenzschrift
84
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84
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80
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79
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68
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54
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36
Handbuch
36
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32
Bibliography included
32
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27
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13
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12
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Avramova, Yana R.
2
Braun, Erik
2
Brumă, Ion Sebastian
2
Brüggemann, Philipp
2
Choi, Seung-chan
2
Dens, Nathalie
2
Dinu Vasiliu, Codrin <PhD>
2
D’Arco, Mario
2
Karray, Salma
2
Marino, Vittoria
2
Pelsmacker, Patrick de
2
Schramm-Klein, Hanna
2
Shyle, Irma
2
Smit, Edith G.
2
Steinmann, Sascha
2
Verlegh, Peeter
2
Zenker, Sebastian
2
Abratt, Russell
1
Agbokanzo, Koffi Selom
1
Ahmad, Alaeddin Mohammad Khalaf
1
Aiello, Gaetano
1
Akturan, Ulun
1
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1
Alfina
1
Apaolaza, Vanessa
1
Argila-Irurita, Ana María
1
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1
Aro, Mari
1
Arsena, Ashley
1
Ashoori, Minoo Talebi
1
Athanasula-Reppa, Anastasia
1
Aydın, Hatice
1
Azoev, Gennady
1
Balmer, John M. T.
1
Barrutia, José M.
1
Batraga, Anda
1
Belaid, Samy
1
Bernritter, Stefan F.
1
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1
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1
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
10
International journal of advertising : the quarterly review of marketing communications
9
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
Journal of business research : JBR
6
Journal of marketing management : MM
5
The journal of brand management : an international journal
5
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
4
Designing and communicating experience
3
The international review of retail, distribution and consumer research
3
Business horizons
2
Ethics, social responsibility and sustainability in marketing
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
International studies of management and organization
2
Journal of retailing and consumer services
2
The globalisation of Chinese business : implications for multinational investors
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 7th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
1
Bridging the gap between advertising academia and practice
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Conference proceedings trends in business communication 2016
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
Interdisciplinary management research XVI ; 1
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
Management for sustainable and inclusive development in a transforming Asia
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
New business and regulatory strategies in the postal sector
1
Proceedings of the 2017 Euro-Asia Conference on Environment and CSR: Tourism, Society and Education Session ; Part 1
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Reti, nuovi settori e sostenibilità : prospettive per l'analisi e le politiche regionali ; [una selezione di contributi presentati alla XXXIV Conferenza Italiana di Scienze Regionali, svoltasi a Palermo il 2 e 3 settembre 2013]
1
Revue économique : revue bimestrielle
1
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ECONIS (ZBW)
114
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1
How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
Saved in:
2
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
3
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
Saved in:
4
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
5
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
6
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
7
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
8
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
9
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
10
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
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