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~subject:"Brand management"
~type_genre:"Reprint"
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Brand management
USA
278
United States
278
Strategisches Management
268
Strategic management
267
Theorie
262
Theory
261
Organisatorischer Wandel
133
Organizational change
133
Marketingmanagement
118
Marketing management
117
Multinationales Unternehmen
116
Transnational corporation
116
Business ethics
111
Unternehmensethik
111
Corporate Social Responsibility
108
Corporate social responsibility
108
Markenführung
104
Human Resource Management
101
Personalmanagement
101
Führungsstil
96
Leadership style
96
Management
95
Welt
92
World
92
Wissensmanagement
84
Knowledge management
83
Cross-cultural management
80
Interkulturelles Management
80
Consumer behaviour
76
Konsumentenverhalten
76
Takeover
74
Übernahme
74
Competitive strategy
69
Wettbewerbsstrategie
69
Firm performance
64
Führungskräfte
64
Managers
64
Unternehmenserfolg
64
Lieferkette
63
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Article
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6
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Reprint
Article in journal
9,967
Aufsatz in Zeitschrift
9,967
Aufsatz im Buch
2,356
Book section
2,356
Hochschulschrift
621
Graue Literatur
489
Non-commercial literature
489
Thesis
447
Case study
437
Fallstudie
437
Collection of articles of several authors
378
Sammelwerk
378
Working Paper
300
Arbeitspapier
299
Aufsatzsammlung
247
Conference paper
114
Konferenzbeitrag
114
Konferenzschrift
84
Ratgeber
84
Guidebook
80
Lehrbuch
79
Textbook
68
Conference proceedings
54
Handbook
36
Handbuch
36
Bibliografie enthalten
32
Bibliography included
32
Interview
27
Collection of articles written by one author
13
Fallstudiensammlung
13
Sammlung
13
Systematic review
12
Übersichtsarbeit
12
Bibliografie
9
Glossar enthalten
9
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9
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9
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9
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English
104
Author
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Keller, Kevin Lane
8
Dall'Olmo Riley, Francesca
5
Ehrenberg, Andrew S. C.
4
Park, C. Whan
4
Schmitt, Bernd
4
De Chernatony, Leslie
3
McCarthy, Michael S.
3
Aaker, David A.
2
Einwiller, Sabine
2
Elliott, Richard
2
Farr, Andy
2
Fournier, Susan
2
Hatch, Mary Jo
2
Jaworski, Bernard J.
2
MacInnis, Deborah J.
2
Milberg, Sandra J.
2
Schultz, Majken
2
Aaker, Jennifer
1
Abou Aish, Ehab M.
1
Agarwal, Manoj Kumar
1
Alden, Dana
1
Alford, Bruce L.
1
Alpert, Frank
1
Azoulay, Audrey
1
Barnard, Neil
1
Batra, Rajeev
1
Berry, Leonard L.
1
Bhat, Sobodh
1
Biel, Alexander L.
1
Bird, M.
1
Bloom, Helen
1
Brasel, S. Adam
1
Bridges, Sheri
1
Brodie, Roderick J.
1
Brown, Stephen
1
Brown, Tom
1
Bungay Stanier, Michael
1
Burt, Steven
1
Calder, Bobby J.
1
Capella, Louis M.
1
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All
Corporate brand and corporate reputation
13
Brand management ; Vol. 2
12
Brand management ; Vol. 3
12
Brand management ; Vol. 1
10
The evolution of brands : from signals of quality to storehouses of trust
10
Brand management ; Vol. 4
9
Measuring and managing brands
9
International marketing ; Vol. 2
6
Marketing-mix strategies - product strategy and promotion strategy
5
SAGE library in marketing
4
Cross-cultural and critical perspectives on brands
3
Critical perspectives on business and management
2
Evolving and emerging issues in marketing strategy
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
Global-local consumption
1
Michael Porter ; Vol. 1
1
Nonprofit marketing : sectoral applications
1
Relational and functional integration
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
104
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Strategic brand concept-image
management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
2
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
3
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
Saved in:
4
Strategic brand concept and brand architecture strategy : a proposal model
Strebinger, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836368
Saved in:
5
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
6
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
7
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
8
Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.
;
Sinha, Rajiv K.
-
2010
Persistent link: https://www.econbiz.de/10003924383
Saved in:
9
Living the brand at Airtours Holidays : making the connection between brand, culture and employee satisfaction
Bungay Stanier, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785206
Saved in:
10
The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
-
2009
Persistent link: https://www.econbiz.de/10003836347
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