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~subject:"Brand management"
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Brand management
Strukturgleichungsmodell
798
Structural equation model
795
Structural equation modeling
546
structural equation modeling
452
Consumer behaviour
207
Konsumentenverhalten
206
Structural Equation Modeling
136
Partial least squares
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Firm performance
106
Unternehmenserfolg
106
Partielle kleinste Quadrate
99
Customer satisfaction
80
Kundenzufriedenheit
79
Lieferkette
79
Supply chain
79
Relationship marketing
78
Beziehungsmarketing
77
Service quality
69
Structural equation modeling (SEM)
69
Dienstleistungsqualität
66
Innovation
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Innovation management
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Innovationsmanagement
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Innovation adoption
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Innovationsakzeptanz
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Knowledge management
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Theorie
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Theory
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Wissensmanagement
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structural equation modeling (SEM)
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Quality management
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Qualitätsmanagement
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Brand image
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Estimation theory
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SME
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Schätztheorie
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India
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KMU
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Markenimage
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Fang, Shih Chieh
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Fang, Shyh-Rong
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Huang, Chao-Chin
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Kankam, George
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Kara, Selcan
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Sinning, Carolina
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Swoboda, Bernhard
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Adubah, Daniel Ato
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Agarwal, Atul Kumar
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Ahmad, Ayyaz
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Ahmed, Rizwan Raheem
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Ali, Rashid
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Allan, David
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Anand, Sandip
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Aryeetey, Henry Okai
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Ashfaq, Rafiya
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Bajpai, Naval
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Batra, Rajeev
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Baum, Matthias
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Bhat, Savita
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Brodie, Roderick J.
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Chakraborty, Debarun
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Deependra Singh
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Journal of business research : JBR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
The journal of product & brand management
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Administrative Sciences : open access journal
1
Amfiteatru economic : an economic and business research periodical
1
Australian journal of management
1
Central European business review : CEBR
1
Future Business Journal
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Human resource management
1
International journal of economic research
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International journal of management, economics and social sciences : IJMESS
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of wine business research
1
Journal of business and economic analysis : (JBEA)
1
Journal of business ethics : JOBE
1
Journal of economics and business research
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of open innovation : technology, market, and complexity
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Management international review : MIR ; journal of international business
1
Managing service quality : MSQ ; an international journal
1
Marketing i menedžment innovacij : m&mi
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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The journal of business & industrial marketing
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ECONIS (ZBW)
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The impact of relational bonds on brand loyalty : the mediating effect of brand relationship quality
Huang, Chao-Chin
;
Fang, Shih Chieh
;
Huang, Shyh-ming
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
2
,
pp. 184-204
Persistent link: https://www.econbiz.de/10010253986
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