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Building brand's value: Research on brand image, personality and identification
Wu, Chao Sen
;
Chen, Tien-Tze
- In:
International Journal of Management, Economics and …
8
(
2019
)
4
,
pp. 299-318
and the Volvo endorsement by Jeremy Lin and had purchased Volvo products. The study then used
structural
equation
modeling
…
Persistent link: https://www.econbiz.de/10012149397
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