Yin, Qianbo; Jiang, Baojun; Zhou, Sean - 2022
pure bundling or mixed bundling). Furthermore, if the category B market is so competitive that the firm possesses … negligible market power, mixed bundling can be strictly more effective at increasing the firm's profit than pure bundling since … mixed bundling can better take advantage of CDPs. In contrast, if the firm has monopoly power in both categories, CDPs …