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~subject:"Data Mining"
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Search: subject:"Customer analysis"
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Data Mining
Kundenanalyse
622
Customer analysis
553
Beziehungsmarketing
195
Relationship marketing
192
Consumer behaviour
113
Konsumentenverhalten
113
Deutschland
104
Germany
104
Theorie
95
Theory
95
Marktforschung
69
Market research
58
Einzelhandel
50
Marketingmanagement
49
Marketing management
48
Retail trade
47
Online retailing
41
Online-Handel
41
Kundenmanagement
36
Computer-assisted marketing
32
IT-gestütztes Marketing
32
Marktsegmentierung
32
Data mining
29
Kundenwert
28
Zielgruppe
28
Market segmentation
26
Target group
26
Customer value
25
Financial services
23
Finanzdienstleistung
23
Marketing
23
Verbraucherverhalten
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Wissensmanagement
23
Customer satisfaction
21
Electronic Commerce
21
Kundenzufriedenheit
21
Multichannel strategy
21
Multikanalvertrieb
21
Online-Marketing
21
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9
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Bauer, Thomas
2
Ranjan, Jayanthi
2
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1
Abbasi, Ahmed
1
Agarwal, Ruchi
1
Ahlemeyer-Stubbe, Andrea
1
Alpar, Paul
1
Baecke, Philippe
1
Bal, Mert
1
Bathnagar, Vishal
1
Bhatnagar, Vishal
1
Boztuğ, Yasemin
1
Cao, Ray Qing
1
Chou, Po-hsuan
1
Coleman, Shirley
1
Conte, Tobias Daniel
1
Diller, Hermann
1
Dinther, Clemens van
1
Dobolyi, David
1
Dolnicar, Sara
1
Eickbusch, Jens
1
Filipova-Neumann, Lilia
1
Flath, Christoph
1
Folkerts, Henning
1
Franke, Markus
1
Gholamian, Mohammad Reza
1
Gu, Ching
1
Hallikainen, Heli
1
Hennigs, Nadine
1
Hoebel, Natascha
1
Jain, Arushi
1
Khakabimamaghani, Sahand
1
Kitchens, Brent
1
Kooge, Edwin
1
Kreuzer, Stanislav
1
Langner, Ralph
1
Laukkanen, Tommi
1
Lee, Donhee
1
Li, Herman
1
Li, Jingjing
1
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International journal of electronic customer relationship management : IJECRM
2
Applied big data analytics in operations management
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Berichte aus der Betriebswirtschaft
1
CUDARE working papers
1
Chaos, complexity and leadership 2012
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Electronic commerce research and applications
1
Fuzzy methods for customer relationship management and marketing : applications and classifications
1
Handbook on ethics and marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of networking and virtual organisations : IJNVO
1
Journal of management information systems : JMIS
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Mathematische Methoden der Wirtschaftswissenschaften : Festschrift für Otto Opitz
1
Mit 60 Tabellen
1
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
1
Schriften zum innovativen Marketing
1
Schriftenreihe des Zentrums für Ertragsorientiertes Bankmanagement
1
Service business : an international journal
1
Studies in computational intelligence : SCI
1
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
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ECONIS (ZBW)
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1
A stacking-based data mining solution to customer churn prediction
Shabankareh, Mohammad Javad
;
Shabankareh, Mohammad Ali
; …
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
2
,
pp. 124-147
Persistent link: https://www.econbiz.de/10013336326
Saved in:
2
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
3
Big data in firms and economic research
Villas-Boas, Sofia
-
2014
Persistent link: https://www.econbiz.de/10011567707
Saved in:
4
Monetising data? : how to uplift your business
Ahlemeyer-Stubbe, Andrea
;
Coleman, Shirley
-
2018
Persistent link: https://www.econbiz.de/10011808732
Saved in:
5
Advanced customer analytics : strategic value through integration of relationship-oriented big data
Kitchens, Brent
;
Dobolyi, David
;
Li, Jingjing
;
Abbasi, Ahmed
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 540-574
Persistent link: https://www.econbiz.de/10011885766
Saved in:
6
Big data in operation management
Jain, Arushi
;
Bhatnagar, Vishal
- In:
Applied big data analytics in operations management
,
(pp. 1-29)
.
2017
Persistent link: https://www.econbiz.de/10011583621
Saved in:
7
Effective customer selection for marketing campaigns based on net scores
Michel, René
;
Schnakenburg, Igor
;
Martens, Tobias von
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
Saved in:
8
An untapped gold mine? : exploring the potential of market basket analysis to grow hotel revenue
Solnet, David
;
Boztuğ, Yasemin
;
Dolnicar, Sara
- In:
International journal of hospitality management
56
(
2016
),
pp. 119-125
Persistent link: https://www.econbiz.de/10011521743
Saved in:
9
Creating value with big data analytics : making smarter marketing decisions
Verhoef, Peter C.
;
Kooge, Edwin
;
Walk, Natasha
-
2016
Persistent link: https://www.econbiz.de/10013547333
Saved in:
10
New telecommunication technologies, big data and online behavioral advertising : do we need an ethical analysis?
Nill, Alexander F.
;
Aalberts, Robert J.
;
Li, Herman
; …
- In:
Handbook on ethics and marketing
,
(pp. 387-423)
.
2015
Persistent link: https://www.econbiz.de/10011302035
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