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~type_genre:"Conference paper"
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Geise, Fabian A.
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Bridging the gap between advertising academia and practice
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Integration of consumers into new
product
development
by social media-based crowdsourcing : findings from the consumer goods industry in Germany
Geise, Fabian A.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 15-27)
.
2017
Persistent link: https://www.econbiz.de/10011539951
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