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~subject:"Digitalisierung"
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Digitalisierung
Multichannel strategy
337
Multikanalvertrieb
334
Mehrgleisiger Vertrieb
193
Einzelhandel
180
Retail trade
164
Vertriebsweg
145
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144
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138
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138
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86
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47
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39
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36
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31
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Dirsehan, Taşkın
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2
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2
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2
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2
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2
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2
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2
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2
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2
Wild, Martin
2
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2
Achi, Awele
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Building corporate identity, image and reputation in the digital era
1
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
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ECONIS (ZBW)
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Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013534155
Saved in:
2
Corporate multi-channel branding : platforms for #CorporateBranding
Achi, Awele
;
Adeola, Ogechi
;
Achi, Francis Chukwuedo
- In:
Building corporate identity, image and reputation in …
,
(pp. 205-217)
.
2022
Persistent link: https://www.econbiz.de/10012609392
Saved in:
3
Omni-Channel 4.0 : digitale Trends im Einzelhandel während der Covid-Pandemie
Siegfried, Patrick
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013166070
Saved in:
4
Digital content marketing
Piven, Inna
- In:
The SAGE handbook of digital marketing
,
(pp. 310-329)
.
2022
Persistent link: https://www.econbiz.de/10013367093
Saved in:
5
The evolution of distribution in the luxury sector : from single to omni-channel
Mosca, Fabrizio
;
Giacosa, Elisa
;
Zagni, Luca Matteo
- In:
Developing successful global strategies for marketing …
,
(pp. 1-21)
.
2021
Persistent link: https://www.econbiz.de/10012521315
Saved in:
6
Distributions- und Handelslogistik : Netzwerke und Strategien der Omnichannel-Distribution im Handel
Tripp, Christoph
-
2021
-
2., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012545005
Saved in:
7
Geschäftsmodellkonvergenz im Handel : alternative, innovationsfördernde Ansätze zur Systematisierung und Erklärung der Entstehung und Entwicklung von Erscheinungsformen des Handels...
Buschmann, Andrea
-
2021
Persistent link: https://www.econbiz.de/10012488458
Saved in:
8
Digital transformation of luxury brands : omnichannel strategies and implementations
Polat, Volkan
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 77-96)
.
2021
Persistent link: https://www.econbiz.de/10012816044
Saved in:
9
Key components of a digital marketing strategy
Kannan, P. K.
- In:
The Routledge companion to strategic marketing
,
(pp. 231-244)
.
2021
Persistent link: https://www.econbiz.de/10012498497
Saved in:
10
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
Dirsehan, Taşkın
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012290882
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