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~subject:"Einzelhandel"
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Einzelhandel
Kundenanalyse
648
Customer analysis
550
Beziehungsmarketing
195
Relationship marketing
191
Consumer behaviour
111
Konsumentenverhalten
111
Deutschland
106
Germany
104
Theorie
96
Theory
95
Marktforschung
70
Market research
58
Marketingmanagement
49
Marketing management
48
Retail trade
46
Online-Handel
42
Online retailing
41
Kundenmanagement
38
Computer-assisted marketing
32
IT-gestütztes Marketing
32
Marktsegmentierung
32
Data Mining
29
Data mining
29
Marketing
29
Zielgruppe
28
Kundenwert
27
Market segmentation
26
Target group
26
Verbraucherverhalten
25
Customer value
24
Finanzdienstleistung
24
Financial services
23
Wissensmanagement
23
Customer satisfaction
21
Electronic Commerce
21
Kundenzufriedenheit
21
Multichannel strategy
21
Multikanalvertrieb
21
Online-Marketing
21
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Undetermined
16
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6
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Article
35
Book / Working Paper
15
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Article in journal
25
Aufsatz in Zeitschrift
25
Aufsatz im Buch
10
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10
Hochschulschrift
5
Thesis
5
Graue Literatur
3
Non-commercial literature
3
Collection of articles of several authors
2
Sammelwerk
2
Arbeitspapier
1
Bibliografie enthalten
1
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1
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1
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English
33
German
17
French
1
Author
All
Silberer, Günter
4
Altamirano, Nelson
2
Corona, Ramon
2
Çengel, Özgür
2
Akturk, M. Serkan
1
Amorim, Pedro
1
Anderer, Bertram
1
Bartmann, Benedikt
1
Basu, Preetam
1
Bauer, Thomas
1
Ben Dahmane Mouelhi, Norchène
1
Briel, Frederik von
1
Burke, Raymond R.
1
Carlson, Jamie
1
Chang, Chiu-chi Angela
1
Chen, Youhua
1
Chowdhury, Noman H.
1
Cocco, Helen
1
Demirag, Ozgun Caliskan
1
Demoulin, Nathalie T. M.
1
Dias, Joana Carmo
1
Fiedler, Lars
1
Fisher, Marshall L.
1
Gallino, Santiago
1
Gao, Fei
1
George, Morris
1
Germann, Frank
1
Germelmann, Claas Christian
1
Grigsby, Mike
1
Hailu, Aregu Asmare
1
Heim, Gregory R.
1
Heinemann, Gerrit
1
Henneking, Karl-Michael
1
Huang, Min
1
Huang, Wenxue
1
Jin, Delong
1
Ketzenberg, Michael
1
Klausmann, Peter
1
Krafft, Manfred
1
Kraus, Matthias
1
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Journal of retailing and consumer services
4
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
International journal of production economics
2
Journal of retailing
2
Advanced technologies management for retailing : frameworks and cases
1
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
1
Channel strategies and marketing mix in a connected world
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Data mining for design and marketing
1
Gabler-Edition Wissenschaft
1
Geschäftsmodelle - Wertschöpfung - Transformation
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
IIM Bangalore Research Paper
1
International journal of business information systems : IJBIS
1
International journal of innovation and technology management : IJITM
1
International journal of management and marketing research : IJMMR
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of operations management
1
Journal of targeting, measurement and analysis for marketing
1
Kapazitätsmanagement in Dienstleistungsunternehmungen : Grundlagen und Gestaltungsmöglichkeiten
1
Kundenkenntnis im Handel : Ausprägungen, Herkunft und Wirkungen
1
Marketing science series
1
Reihe: Kundenorientierte Unternehmensführung
1
Revue Gestion 2000 : management & prospective
1
Schriften zum innovativen Marketing
1
Schriftenreihe Handel und Marketing
1
Schriftenreihe Studien zur Wirtschaftsinformatik
1
Technological forecasting & social change : an international journal
1
The international review of retail, distribution and consumer research
1
The journal of services marketing
1
Wirtschaftliche Implikationen des demografischen Wandels : Herausforderungen und Lösungsansätze ; [... 1. Wirtschaftswissenschaftliche Forum der FOM Hochschule ...]
1
Working paper series : WPS
1
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ECONIS (ZBW)
49
EconStor
1
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1
Conceptualizing green strategies' effects on customer experience in the context of omnichannel retailing
Sfakianaki, Emmanouela
;
Vrechopoulos, Adam
;
Lazaris, Chris
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014232355
Saved in:
2
Learning efficient in-store picking strategies to reduce customer encounters in omnichannel retail
Neves-Moreira, Fábio
;
Amorim, Pedro
- In:
International journal of production economics
267
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460472
Saved in:
3
Exploring omnichannel strategies : a path to improve customer experiences
Silva, Susana C.
;
Silva, Francisca Pinto
;
Dias, Joana Carmo
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 62-88
Persistent link: https://www.econbiz.de/10014484202
Saved in:
4
Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit
;
Basu, Preetam
;
Saha, Kushal
-
2020
Persistent link: https://www.econbiz.de/10012226240
Saved in:
5
Omnichannel retailing strategy : a systematic review
Hailu, Aregu Asmare
;
Zewdie, Shimelis
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10012873360
Saved in:
6
Is the shopper always the king/queen? : study of omnichannel retail technology use and shopping orientations
Mimoun, Mohamed Slim Ben
;
Lancelot Miltgen, Caroline
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169648
Saved in:
7
SafeCX : a framework for safe customer experience in omnichannel retailing
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Chowdhury, Noman H.
- In:
The journal of services marketing
36
(
2022
)
4
,
pp. 499-529
Persistent link: https://www.econbiz.de/10013407558
Saved in:
8
Information effects of warehouse automation on sales in omnichannel retailing
Tagashira, Takumi
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209642
Saved in:
9
Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios
;
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
Saved in:
10
Designing a seamless shopping journey through omnichannel retailer integration
Cocco, Helen
;
Demoulin, Nathalie T. M.
- In:
Journal of business research : JBR
150
(
2022
),
pp. 461-475
Persistent link: https://www.econbiz.de/10013365744
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