Zaremba, Arkadiusz - In: Journal of marketing and consumer behaviour in emerging … (2020) 1, pp. 4-23
conversion attribution models assessing the impact of specific media channels (display, search engine ads, social media, etc … conversion attribution for the period of 2010-2019 and to present the theoretical implications of not including the data from … category media in marketers' analyses of conversion attribution. The results of the review and the analysis provide information …