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~subject:"Konsumentenverhalten"
~subject:"SME"
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literature review
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ECONIS (ZBW)
264
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1
Unveiling paradoxes : navigating SMEs readiness in the post-pandemic normality
Castro, Rafael
;
Moreira, António Carrizo
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-26
post-crisis landscape. To this end, we have conducted a systematic
literature
review
by examining 88 published articles …
Persistent link: https://www.econbiz.de/10014524941
Saved in:
2
Consumer ethnocentrism : what we learned and what we need to know? : a systematic
literature
review
Baber, Ruturaj
;
Sankpal, Shilpa
;
Baber, Prerana
; …
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-26
This systematic
literature
review
aims to synthesize the academic research on consumer ethnocentrism comprehensively …
Persistent link: https://www.econbiz.de/10014526978
Saved in:
3
Digital consumer behavior : a systematic
literature
review
Efendioğlu, İbrahim Halil
- In:
Prizren social science journal
8
(
2024
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10014529278
Saved in:
4
Older consumers and technology : a critical systematic
literature
review
Franco, Paolo
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 92-121
Persistent link: https://www.econbiz.de/10014327819
Saved in:
5
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
6
What motivates the purchasing of green apparel products? : a systematic review and future research agenda
Khan, Sher Jahan
;
Badghish, Saeed
;
Kaur, Puneet
; …
- In:
Business strategy and the environment
32
(
2023
)
7
,
pp. 4183-4201
Persistent link: https://www.econbiz.de/10014441583
Saved in:
7
Device-mediated customer behaviour on the internet : a systematic
literature
review
Wolf, Lukas
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2270-2304
Persistent link: https://www.econbiz.de/10014427281
Saved in:
8
A review of literature on sustainability in Indian micro, small and medium enterprises : insights and managerial implications
Mitra, Subrata
-
2023
Persistent link: https://www.econbiz.de/10014377734
Saved in:
9
Financing innovative SMEs : has any progress been made?
Vannoni, Valeria
;
Nadotti, Loris
- In:
Piccola impresa : rivista internazionale di studi e ricerche
(
2023
),
pp. 183-194
Persistent link: https://www.econbiz.de/10014432178
Saved in:
10
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
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