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~subject:"Konsumentenverhalten"
~type_genre:"Reprint"
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Search: subject:"Management"
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Konsumentenverhalten
USA
278
United States
278
Strategisches Management
268
Strategic management
267
Theorie
262
Theory
261
Organisatorischer Wandel
133
Organizational change
133
Marketingmanagement
118
Marketing management
117
Multinationales Unternehmen
116
Transnational corporation
116
Business ethics
111
Unternehmensethik
111
Corporate Social Responsibility
108
Corporate social responsibility
108
Brand management
104
Markenführung
104
Human Resource Management
101
Personalmanagement
101
Führungsstil
96
Leadership style
96
Management
95
Welt
92
World
92
Wissensmanagement
84
Knowledge management
83
Cross-cultural management
80
Interkulturelles Management
80
Consumer behaviour
76
Takeover
74
Übernahme
74
Competitive strategy
69
Wettbewerbsstrategie
69
Firm performance
64
Führungskräfte
64
Managers
64
Unternehmenserfolg
64
Lieferkette
63
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Article
73
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3
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Reprint
Article in journal
15,964
Aufsatz in Zeitschrift
15,964
Aufsatz im Buch
1,255
Book section
1,255
Graue Literatur
778
Non-commercial literature
778
Hochschulschrift
772
Thesis
583
Working Paper
540
Arbeitspapier
532
Collection of articles of several authors
283
Sammelwerk
283
Aufsatzsammlung
196
Conference paper
167
Konferenzbeitrag
167
Bibliografie enthalten
98
Bibliography included
98
Case study
91
Fallstudie
91
Konferenzschrift
89
Collection of articles written by one author
58
Sammlung
58
Lehrbuch
52
Textbook
46
Conference proceedings
42
Ratgeber
31
Guidebook
27
Handbook
24
Handbuch
24
Glossar enthalten
16
Glossary included
16
Amtsdruckschrift
13
Festschrift
13
Government document
13
Systematic review
12
Übersichtsarbeit
12
Mehrbändiges Werk
8
Multi-volume publication
8
Forschungsbericht
6
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Language
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English
76
Author
All
Keller, Kevin Lane
6
Ehrenberg, Andrew S. C.
3
Fournier, Susan
3
Schmitt, Bernd
3
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Hill, Ronald Paul
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Park, C. Whan
2
Romaniuk, Jenni
2
Sen, Sankar
2
Aaker, David A.
1
Aaker, Jennifer
1
Ainscough, Thomas
1
Alden, Dana
1
Alford, Bruce L.
1
Alpert, Frank
1
Barnard, Neil
1
Batra, Rajeev
1
Bengtsson, Anders
1
Berry, Lisette
1
Bhat, Sobodh
1
Bird, M.
1
Bloom, Helen
1
Braig, Bridgette M.
1
Brasel, S. Adam
1
Bridges, Sheri
1
Bucklin, Louis P.
1
Calder, Bobby J.
1
Capella, Louis M.
1
Carlson, Brad D.
1
Channon, C.
1
Chung, Jay Young
1
Cote, Joseph A.
1
Cotte, June
1
Czellar, Sandor
1
Dacin, Peter A.
1
Dall'Olmo Riley, Francesca
1
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Published in...
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Brand management ; Vol. 2
11
Measuring and managing brands
10
Brand management ; Vol. 3
9
The evolution of brands : from signals of quality to storehouses of trust
9
Brand management ; Vol. 4
7
Brand management ; Vol. 1
5
International marketing ; Vol. 2
4
Corporate brand and corporate reputation
3
Cross-cultural and critical perspectives on brands
2
Marketing-mix strategies - product strategy and promotion strategy
2
Michael Porter ; Vol. 1
2
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Critical perspectives on business and management
1
Ethics, environment and social impacts
1
Evolving and emerging issues in marketing strategy
1
Key debates and contemporary issues in nonprofit marketing
1
Macromarketing - a global focus ; Vol. 2
1
Michael Porter ; Vol. 4
1
Premier reference source
1
SAGE library in marketing
1
Supply chain planning : quantitative decision support and advanced planning solutions
1
Theoretical and empirical perspectives in critical marketing studies
1
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ECONIS (ZBW)
76
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Managing product availability in an assemble-to-order supply chain with multiple customer segments
Ervolina, Thomas R.
;
Ettl, Markus
;
Lee, Young M.
; …
- In:
Supply chain planning : quantitative decision support …
,
(pp. 145-168)
.
2009
Persistent link: https://www.econbiz.de/10003825967
Saved in:
2
Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.
;
Yu, Tony Fu-Lai
-
2010
Persistent link: https://www.econbiz.de/10003889338
Saved in:
3
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
4
"Numbers and souls" : retailing and the de-differentiation of economy and culture
Du Gay, Paul
-
2008
Persistent link: https://www.econbiz.de/10003727968
Saved in:
5
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
6
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
7
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
8
Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.
;
Sinha, Rajiv K.
-
2010
Persistent link: https://www.econbiz.de/10003924383
Saved in:
9
Successful customer relationship
management
programs and technologies : issues and trends
Eid, Riyad
(
ed.
)
-
2012
within the field of customer relationship
management
"-- …
Persistent link: https://www.econbiz.de/10009514031
Saved in:
10
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
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