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Konsumentenverhalten
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International journal of consumer studies
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2
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2
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
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161
The effects of scent on consumer behaviour
Rimkute, Justina
;
Moraes, Caroline
;
Ferreira, Carlos
- In:
International journal of consumer studies
40
(
2016
)
1
,
pp. 24-34
Persistent link: https://www.econbiz.de/10011537836
Saved in:
162
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
163
Social impact theory : an examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages
Perez-Vega, Rodrigo
;
Waite, Kathryn
;
O'Gorman, Kevin
- In:
The marketing review
16
(
2016
)
3
,
pp. 299-321
Persistent link: https://www.econbiz.de/10011597016
Saved in:
164
Online banking adoption : we should know better 20 years on
Waite, Kathryn
;
Harrison, Tina
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
4
,
pp. 258-272
Persistent link: https://www.econbiz.de/10011480864
Saved in:
165
Factors affecting adoption of online banking : a meta-analytic structural equation modeling study
Montazemi, Ali Reza
;
Qahri-Saremi, Hamed
- In:
Information & management : the internat. journal of …
52
(
2015
)
2
,
pp. 210-226
Persistent link: https://www.econbiz.de/10010503283
Saved in:
166
Consumer perspective on CSR
literature
review
and future research agenda
Fatma, Mobin
;
Rahman, Zillur
- In:
Management research review
38
(
2015
)
2
,
pp. 195-216
Persistent link: https://www.econbiz.de/10011386567
Saved in:
167
The influence of customer satisfaction on customer price behavior :
literature
review
and identification of research gaps
Roth, Stefan
;
Bösener, Kathrin
- In:
Management review quarterly : systematic literature …
65
(
2015
)
1
,
pp. 1-33
on the influence of CS on CPB to provide an overview of the current state of research. Based on this
literature
review
…
Persistent link: https://www.econbiz.de/10010477543
Saved in:
168
Sonic branding : a consumer-oriented
literature
review
Gustafsson, Clara
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011288626
Saved in:
169
Consumer-brand identification : a social identity based review and research directions
Elbedweihy, Alaa M.
;
Jayawardhena, Chanaka
- In:
The marketing review
14
(
2014
)
2
,
pp. 205-228
Persistent link: https://www.econbiz.de/10010417119
Saved in:
170
First party fraud : a review of the forms and motives of fraudulent consumer behaviours in e-tailing
Amasiatu, Chioma Vivian
;
Shah, Mahmood
- In:
International journal of retail & distribution management
42
(
2014
)
9
,
pp. 805-817
Persistent link: https://www.econbiz.de/10010417723
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