Venugopal, Vimala; Mata, Mário Nuno; Iloka, Chiemelie … - In: Journal of risk and financial management : JRFM 15 (2022) 2, pp. 1-13
the purchase of local and foreign products. In line with this context, and based on samples collected from Malaysia and … structural equation modeling. A total of 400 responses were gathered from Malaysia, whereas 453 responses were gathered from … (Malaysia = 46.7%, Nigeria = 35%), purchase intention (Malaysia = 46%, Nigeria = 47.3%), and product attitude (Malaysia = 39 …