Kokins, Gundars; Straujuma, Anita; Lapina, Inga - In: Journal of open innovation : technology, market, and … 7 (2021) 3, pp. 1-20
Customer and Consumer Journeys, touchpoints and Consumer Goals have been widely discussed among Customer Experience … theorists and practitioners, establishing that a hierarchical relationship between those exist. Customer Experience driven … hierarchy should Customer Experience driven innovation opportunities be identified?". Phenomenological interviews with …