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Perceived value among Cluj-Napoca automobile owners
Rus, Monica Ioana
- In:
Marketing from information to decision
9
(
2016
),
pp. 48-60
consumers' behavior. The purpose of this study is to create and test a
conceptual
model
that includes the relationships between …
Persistent link: https://www.econbiz.de/10011657534
Saved in:
2
Measuring customer value co-creation behavior : developing a
conceptual
model
based on service-dominant logic
Tommasetti, Aurelio
;
Troisi, Orlando
;
Vesci, Massimiliano
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
5
,
pp. 930-950
Persistent link: https://www.econbiz.de/10011797936
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