Amran, Azlan; Siti-Nabiha, A.K. - In: Social Responsibility Journal 5 (2009) August, pp. 358-375
Purpose – The primary objective of this paper is to explore and interpret the perceptions and motives of selected Malaysian managers on CSR by using Institutional theory. Design/methodology/approach – The paper attempts to explain the local CSR trend by interviewing senior managers from...