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International journal of management concepts and philosophy : IJMCP
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Marketing theory
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Brand experience : development of the conceptual framework and critical research propositions
Kharat, Mukesh Govind
;
Chikhalkar, Rekha D.
;
Jha, Manoj …
- In:
International journal of management concepts and …
11
(
2018
)
3
,
pp. 340-363
Persistent link: https://www.econbiz.de/10011961144
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2
Branding as a dynamic capability : strategic advantage from integrating meanings with identification
Brodie, Roderick J.
;
Benson-Rea, Maureen
;
Medlin, …
- In:
Marketing theory
17
(
2017
)
2
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011771406
Saved in:
3
Country of origin branding : an integrative perspective
Brodie, Roderick J.
;
Benson-Rea, Maureen
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011607017
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