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~subject:"Markenpolitik"
~type_genre:"Guidebook"
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Markenpolitik
Produktentwicklung
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New product development
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Innovation management
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Innovationsmanagement
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Lean Management
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Lean management
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Brand new : solving the innovation paradox ; how great brands invent and launch new products, services, and business models
Maddock, G. Michael
;
Uriarte, Luisa C.
-
2011
"A strategic blueprint for successful new
product
development
and implementation. Brand New provides a clear road map …
Persistent link: https://www.econbiz.de/10009297598
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Brand rewired : connecting intellectual property, branding and creativity strategy
Chasser, Anne H.
;
Wolfe, Jennifer C.
-
2010
Persistent link: https://www.econbiz.de/10003932013
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