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~subject:"Marketing management"
~type_genre:"Fallstudie"
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Marketing management
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A business history of the bicycle industry : shaping marketing practices
Mari, Carlo
-
2021
made by the bicycle industry to marketing as it is understood today, tracing key innovations in
product
development
and …
Persistent link: https://www.econbiz.de/10012289555
Saved in:
2
A Business History of the Bicycle Industry : Shaping Marketing Practices
Mari, Carlo
-
2021
-
1st ed. 2021.
made by the bicycle industry to marketing as it is understood today, tracing key innovations in
product
development
and …
Persistent link: https://www.econbiz.de/10012399903
Saved in:
3
Case studies in the wine industry
Santini, Cristina
(
ed.
);
Cavicchi, Alessio
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011931269
Saved in:
4
Tanishq: bringing jewellery to daily life
Adhikari, Atanu
;
Sankaran, Ramesh Kumar
;
Karkhanis, Trupti
- In:
Strategic marketing cases in emerging markets
,
(pp. 11-25)
.
2017
Persistent link: https://www.econbiz.de/10011667535
Saved in:
5
International market entry modes : the case of Chinese pharmaceutical companies
Zhao, Jingyuan
- In:
Organizational innovation and IT governance in emerging …
,
(pp. 225-253)
.
2015
Persistent link: https://www.econbiz.de/10010495518
Saved in:
6
Supply chain strategy and its impacts on product and market growth strategies : a case study of SMEs
Sharifi, Hossein
;
Ismail, Hossam S.
;
Qiu, Jun
;
Tavani, …
- In:
International journal of production economics
145
(
2013
)
1
,
pp. 397-408
Persistent link: https://www.econbiz.de/10009785286
Saved in:
7
Innovationskommunikation im Web 2.0 : partizipative Kommunikation am Beispiel der Markteinführung von Elektrofahrzeugen auf Facebook
Maisch, Bettina
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009520696
Saved in:
8
The silver market phenomenon : marketing and innovation in the aging society
Kohlbacher, Florian
(
ed.
);
Herstatt, Cornelius
(
ed.
)
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008699431
Saved in:
9
Identifying hidden needs : creating breakthrough products
Goffin, Keith
;
Lemke, Fred
-
2010
Persistent link: https://www.econbiz.de/10008667698
Saved in:
10
There is more to market learning than gathering good information : the role of shared team values in radical product definition
Berchicci, Luca
;
Tucci, Christopher L.
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 972-990
Persistent link: https://www.econbiz.de/10008736814
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